HSBC New to Canada

July 2, 2011

HSBC is the largest bank in the world. It is present in 82 countries, with 300,000 employees, and over 100 Million customers.

HSBC Canada realized that they were missing out on a key demographic – people who had recently immigrated from Asia. Since HSBC has a strong presence in Asia, this should have been an automatic win for them; however, other Canadian competitors were capturing many of these new customers. HSBC wanted that piece of the pie. Change was necessary.

Through a number of research, website architecture, design, and copywriting tasks, Warblr enabled HSBC to recapture this lost demographic. We interviewed a number of recent Asian immigrants to try to understand their needs better. We also employed the use of an eye tracker. We used this to test our designs and ensure that we were catering to their specific preferences.  This research gave us the information we needed to accomplish our goal.

The resulting website hit the bull’s-eye. It provides a number of services to these new immigrants – beyond what is typically offered from a bank. For example, resources to help them feel comfortable in their new home.

This example shows the power of customer experience. By going above and beyond the call of duty, HSBC was able to provide a real service to their customers. At the same time they were able to exceed their business goals.  With good customer experience, everyone wins.

WHAT'S YOUR MARKETING PLAN?

Warblr Invented UX Marketing

We do Marketing differently at Warblr.  
Focusing on the entire User Experience means focus on revenue impact.  
Let us show you what we mean.

LEARN MORE

Keep Learning How to Successfully Market Your Business

Why Should I Invest in Web Design?

Why Should I Invest in Web Design?

A website is a company’s first impression. If the site is poorly designed and developed, such as cluttered and hard to navigate, potential customers can be turned off before they have even had a chance to see what your company has to offer. It Is Your Best Advertising...

City of Vancouver Website Redesign

City of Vancouver Website Redesign

In partnership with our talented friends at Niiu Digital we designed and built a new homepage for the City of Vancouver's official website Vancouver.ca.  Intended to simplify and manage the huge amount of information contained on a municipal website, the...