SnoRiders West

August 27, 2013

Koocanusa Publications is a publishing company based out of Eastern British Columbia and Southern Alberta. They publish fantasic magazines on a number of topics including SnoMobiling, Golf, Business, Mining & Exploration, ATVing. They even publish a phone book for the area. Like the best modern media companies, Koocanusa has been making efforts to update their operations to take advantage of the global transition to digital media. We have had the privilege of working with Koocanusa for nearly 2 years on a number of amazing projects.

One that we are particularly proud of is a coming ground-up redesign of their Snow Mobiling magazine website, SnoRiders West. Warblr worked with them to entirely rethink the website, with a focus on making the site intuitive, lively, and attractive to a casual reader, while not alienating their current readers. The intent was far beyond a facelift: to encourage new visitors, to help their visitors enjoy their reading experience, to allow them to find more of what they love – only a click away. The site is far more immersive, and gives as much priority to their mobile visitors as their desktop visitors.

We can’t wait for the launch, and neither can Koocanusa Publications.

Sterling Work. I can’t wait to get these live. We were blown away.

— Kerry Shelborn, Creative Director of Koocanusa Publications

Thanks Koocanusa!


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